About the process:
Audience: teenagers (gen z);
Message: embrace your passion;
Concepts: freedom; rebellion.
Moodboard:
Concept: Freedom
Freedom to embrace your passion, to follow your dreams, to go after what you are passionate about. This concept resonates with teenagers who mostly don’t feel like they can be their true self and all they want is to be free.
Moodboard:
Variations and iterations:
Concept: Rebellion
Rebel teenagers have strong minds and fight for what they want and believe. They take risks and face off society and norms, they’re not afraid to be who they are and are always fighting to be heard and understood.
Moodboard:
Variations and iterations:
First drafts:
Final arts:
